Strategy, project management, and creative production for Hustle's website redesign and rebrand rollout.
Hustle is a grassroots, peer-to-peer text messaging platform that enables organizations to communicate directly with their supporters and build real relationships at scale.
In the 2016 election cycle, over 40 million messages were sent & received across Hustle’s clients. Their product enabled organizations like the Bernie Sanders campaign and Planned Parenthood to recruit more volunteers, increase voter turnout, and raise money. I jumped on board right before the 2017 inauguration to help the team roll out a new brand and visual language developed by the wonderful Taylor Curry of Spirit Animal Design Studio.
Over the next three months, I hired and managed a team of designers, developers, and other creatives to roll out the rebrand across channels and build a brand new website that would speak to Hustle's impact in a new political climate.
The goals for the website redesign were to:
Effectively communicate Hustle’s mission and value prop to existing customers, potential customers & recruits
Drive new leads & candidates for Hustle
Build a system that was flexible enough to grow as the team adds new content types and pages