Strategy and creative production for TechHire Oakland's brand refresh.
TechHire Oakland leads greater Oakland’s role in the national TechHire movement, an initiative of the Obama White House. Their mission is to guide underrepresented East Bay residents of color to rewarding careers in tech.
Tech Hire Oakland is working to place 1k+ community members in paid emerging tech internships, apprenticeships and jobs by 2020. They asked Vanessa Koch and I to help them with a strategic refresh of their brand and as an Oakland resident, I jumped at the chance to think creatively about a project that directly impacts my local community.
As a team, our goals were to:
Make TechHire Oakland a go-to place for any East Bay resident who is trying to break into tech
Build a brand system that stands out among other TechHire cities and speaks and visually communicates in a way that feels distinctly Oakland