Hi, I’m Kelsey.
I’m a brand and creative director based on the West Coast. With 10+ years of in-house and agency experience, I specialize in building and leading multi-disciplinary creative teams and bringing big brand initiatives to life.
Most recently, I led the Brand Studio team at Front, ushering in the 2024 rebrand, redesigning Front.com, launching integrated campaigns, and more.
Before Front, I founded and led Paladar, a multidisciplinary design and storytelling studio named after the Cuban word for “home kitchen”—where I spend an absurd amount of my free time.
Paladar specialized in end-to-end brand development, including strategy, visual and verbal identity, web, and campaigns. In its 4+ years, we helped organizations across technology, healthcare, policy, education, art, and consumer goods launch, evolve, and IPO.
Previously, I led brand at Designer Fund and marketing programs at Asana. You can read some of my writing about design here.
All of this work was made possible by
a lot of teamwork.
Outside of work, I’d love to talk to you about voting rights, the nuances of
middle eastern food, and finding neon in nature.
To see a deck of recent work or say hello, email kelsey@paladarstudio.com